Life is Beautiful Artists Elderbrook, Sir Sly, and Cold War Kids to Perform Exclusive Concerts at Citrus Grand Pool Deck atop The Downtown Grand Hotel During Festival Weekend, September 21-23


LAS VEGAS (September 5, 2018) - Cementing itself as the preeminent host hotel of festival weekend, The Downtown Grand Hotel & Casino and Life is Beautiful Music & Art Festival announce three exclusive concerts during the official daytime, rooftop pool parties at the Citrus Grand Pool Deck featuring live performances by Life is Beautiful artists ELDERBROOK, SIR SLY, and COLD WAR KIDS, September 21-23. Festivalgoers interested in attending the daytime celebrations can RSVP here
Grammy-nominated producer ELDERBOOK will ignite the Citrus stage on Friday by treating fans to a preview of his festival performance and an electronic mashup of hits including “Could” and “Cola.”  
Fronted by vocalist Landon Jacobs, the weekend heats up with a Saturday takeover of atmospheric pop sensation SIR SLY, who look to give fans an encore performance of their Life is Beautiful debut from the night before. Rounding out the exclusive pool party concerts will be a soul-tinged rock performance by COLD WAR KIDS on Sunday. With hits that include “Louder Than Ever” and “First,” this Long Beach indie-rock collective is widely known for their passionate live shows and dynamic stage presence.  
"We are thrilled to once again partner with Life is Beautiful as the official host hotel and welcome festivalgoers to our exclusive pool parties to kick off each day,” said Downtown Grand Hotel & Casino general manager Kevin Glass. “Much like the Downtown Grand, Life is Beautiful has a long-standing commitment to local music and arts, which helped to define this organic collaboration. This festival experience is all about creating moments that will live with guests well beyond the weekend and these three concerts, paired with our total property experience, aim to do just that.” 


Sept 21 / FRIDAY
Sept 22 / SATURDAY
Sept 23 / SUNDAY


With doors opening at 10 a.m., Citrus will offer poolside partygoers food and drink specials as well as access to cabana packages throughout the weekend. Tickets to pool parties are limited and will be on a first-come, first-serve basis. RSVP required for ticket opportunity but does not guarantee entry. Attendees must show eventbrite ticket at the door for first-come, first-serve, entry advantage. All entry based on occupancy. Events are 21+ over.
When: Fri-Sun, 9/21-9/23 | Doors open at 10 a.m.
Where: Citrus Grand Pool Deck atop the Downtown Grand Hotel & Casino
How: RSVP for free on Eventbrite




About Life is Beautiful
Life is Beautiful is rooted in positivity, unity, inspiration and empowerment. Every September, thousands of inspired "creators" from all over the world come together for the three-day festival centered in music, art, taste and ideas. Eighteen blocks in Downtown Las Vegas are transformed into an open-air art gallery and a place of discovery, cementing imagination and initiative into our DNA. That gathering, by its very nature, becomes a platform in which positivity prevails, culture and creativity thrive and transformation occurs.
Now in its sixth year, Life is Beautiful Music & Art Festival (September 21–23, 2018) features marquee musicians, chefs, artists and speakers. Named "Music Festival of the Year" by Pollstar in 2017, Life is Beautiful attracted more than 175,000 attendees at last year's sold out event. Past performers include Kanye West, Muse, J. Cole, Stevie Wonder, Foo Fighters, Major Lazer, Lionel Richie, Chance the Rapper, Gorillaz, Lorde, Blink-182 and many more, along with inspiring talks from powerful thought leaders such as Bill Nye, RuPaul and Pussy Riot. Globally recognized artists including Shepard Fairey, Banksy, Fafi and D*Face, to name a few, have permanently revolutionized the streets of Downtown Las Vegas. For the latest festival news, visit, or connect with Life is Beautiful on FacebookTwitterInstagram, Snapchat (@LIBeautifulFest) and YouTube

About Downtown Grand Hotel & Casino:
Downtown Grand Hotel & Casino is a unique hospitality and entertainment destination right in the heart of revitalized downtown Las Vegas. Located on 3rd Street between Ogden and Stewart, Downtown Grand encompasses an entire urban block of hotel, casino and dining amenities. The property features two 18-story and 25-story towers adjoined by a walking bridge elevated over 3rd Street, with 629 guest rooms and suites offering luxury accommodations that set a new standard for sophistication and style in downtown Las Vegas. Downtown Grand’s casino offerings include 25,000 square feet of gaming space with nearly 500 of the hottest slot machines, table games and a fully featured sports book powered by William Hill. Restaurants, bars and entertainment options include Freedom Beat, Furnace Bar, Art Bar, Sidebar and the award-winning Las Vegas steakhouse Triple George Grill. Partnering venues include the famous Hogs & Heifers saloon and Pizza Rock, renowned as one of the best pizza restaurants in the city. Downtown Grand features Citrus Grand Pool Deck, a rooftop pool experience with more than 35,000 square feet of entertainment and special event space, an infinity pool, restaurant and bar, semi-private cabanas, a fire pit and a grass seating area.

For more information, call (702) 719-5100 or go to