LAS VEGAS - Simon®, a global leader in premier shopping, dining, entertainment and mixed-use destinations, today announced its fall campaign to support Susan G. Komen, the world’s leading nonprofit breast cancer organization. More than 150 Simon Malls®, Mills®, and Premium Outlets® nationwide will be participating in a range of activities during the month of October including at The Forum Shops at Caesars Palace.
“We are thrilled to launch our More Than Pink initiative and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers, and employees to support Susan G. Komen in its tireless efforts to save lives and end breast cancer forever,” said Maureen Crampton, Director of Marketing and Business Development, The Forum Shops.
Through this campaign, The Forum Shops is helping support Komen’s work to save lives and reach its Bold Goal of reducing the current number of breast cancer deaths by 50 percent in the United States by 2026. Simon is joining the fight against breast cancer by starting a conversation and challenging people to help create a renewed movement in the fight against breast cancer, a disease that will kill more than 42,000 people this year.
Throughout the month of October, shoppers who make a $10 donation to Komen at the Guest Services Center at The Forum Shops will receive a Digital Discount Pass with special offers valid at a variety of participating retailers including; AllSaints, The Art of Shaving, BCBG MAX AZRIA, Club Monaco, Elie Tahari, GUESS Marciano, Mulberry, SKECHERS, Ted Baker London, Tommy Bahama, True Religion, Vince, The Walking Company, Abercrombie & Fitch, Brooks Brothers, COACH, H&M, kate spade new york, and Robert Graham. Additionally, Simon will donate $1 to Komen for each specially marked Visa® Simon Giftcard® purchased.
In 2018, Simon raised more than $550,000 to benefit Susan G. Komen, all generated through the support and participation of shoppers, retailers, and employees.