LAS VEGAS (May 20, 2010) – Harrah’s Las Vegas is pleased to announce a partnership with celebrated Chef Kerry Simon, in a brand new concept - KGB: Kerry’s Gourmet Burgers - offering the ultimate in burger selections with the Simon flair. The restaurant is scheduled to open in early July 2010 in the heart of Harrah’s Las Vegas resort, serving lunch, dinner and late-night bites.
Dubbed the “Rock-n-Roll” Chef by Rolling Stone magazine, Simon has created a brand of sexy restaurants with a distinct vibe. At KGB, Simon will take inspiration from his victory on Food Network’s “Iron Chef America” where he prevailed over Iron Chef Cat Cora with the ultimate burger. He’ll parlay that burger success into a menu of uniquely inventive burger offerings, signature snacks and sides including “Iron Chef” sliders and tater tots and sweet selections such as strawberry shortcake push pops.
“We are delighted to partner with such an innovative chef as Kerry Simon,” said Rick Mazer, president of Harrah’s Las Vegas. “This concept will offer our guests a fresh approach to gourmet burgers, boasting an upbeat nightlife scene in a playful atmosphere designed as a James Bond-inspired send-up of Soviet-era Russia.”
Offering more than 156 seats, KGB’s sleek modern design will feature wall coverings based on 1960’s Russian propaganda posters and thematic fixtures will create a hip yet comfortable vibe. At the full service bar, a wide array of vodkas will be offered where customers can utilize the ice bar feature for the perfectly chilled specialty drink. A vodka hostess will engage patrons throughout the evening, pairing burger selections with the ideal vodka cocktail.
“From the design and décor to the menu and ambiance, everything is very personal to me. It is always my goal to create a restaurant where guests have a memorable experience and they feel like they could come back and eat every day,” said Simon. “KGB offers a unique high-energy setting with the most delicious burgers anywhere.”
KGB is open 11am – 11pm weekdays and 11am – 2am weekends. Large TV screens will rotate from the large sports events to retro-style images. All burgers, sides and snacks will be crafted in-house from responsibly raised meats and market fresh produce.