New Country-themed Bar Restaurant Concept Will Open in 2005

LAS VEGAS, NEV Harrah's Las Vegas Casino & Hotel announced today that it will build a themed bar, restaurant and entertainment venue with award-winning country music star, Toby Keith.

The center strip resort will build a Toby Keith themed venue, slated for a summer, 2005, opening, featuring a bar/lounge, restaurant and retail store. The restaurant will offer American casual food, and the bar/lounge will feature Keith music and videos, a special recording studio, private dining area, stage and dance floor for live country acts, and surprise personal appearances by Keith himself.

The structure, a total build out of more than 17,000 square feet, will be located at the interior promenade situated directly adjacent to the resort's monorail concourse. A site integration plan is currently under development, and the project plans to break ground during the fourth quarter, 2004.

We were looking for an entertainer with universal appeal, said Marilyn Winn, senior vice president and general manager of Harrah's Las Vegas. Toby Keith is that entertainer & we are confident in the popularity of Toby Keith and his music, and feel that there is a distinct parallel among Toby Keith's and Harrah's branding & I see this as a truly well-matched relationship.

Keith, the reigning Academy of Country Music (ACM) Entertainer of the Year, expressed similar enthusiasm for the future business relationship. Las Vegas is one of my favorite cities to tour and Harrah's is the best casino company in the world. I'm excited that we will be able to make this happen, Keith said.