Confectionary Shop to Launch Social Media Contests, with Grand Prize of Kim Kardashian Meet and Greet at Sugar Factory American Brasserie Grand Opening on March 4

LAS VEGAS – The grand opening date for Sugar Factory American Brasserie is almost here and to celebrate the infamous candy emporium will launch two separate, week-long social media contests from Monday, Feb. 28, through Friday, March 4. At the end of the week, two lucky winners will receive the grand prize of a meet and greet with the gorgeous Kim Kardashian on Friday, March 4.

The first contest, a “Rubber Duck Hunt,” will be a scavenger hunt for Sugar Factory’s adorably iconic mascot, a yellow rubber duck. One riddle each day will be posted on Sugar Factory’s Twitter account, @SugarFactory, and its Facebook page, facebook.sugarfactory.com. Each riddle will hint at a major location within Paris Las Vegas that participants can seek out a hidden duck. At the end of the week, one winner will be chosen to meet the beautiful Kardashian at the grand opening.

Participants who’d like the chance to meet the bombshell, but can’t make it down to Paris Las Vegas to search for the little duck, will still have a shot at the grand prize. The second contest that will simultaneously occur will be a social media quiz about Sugar Factory and their sweetly decadent products. Sugar Factory’s Twitter account, @SugarFactory, will post a question once a day for participants to answer. All answers to the questions can be found by searching through the Sugar Factory website, www.SugarFactory.com.

Once the answer has been found, participants must re-Tweet @SugarFactory with the correct answer and their name will be added to the pool of eligible contestants. One winner will be chosen on Friday, March 4, for the grand prize of meeting Kim K. on the red carpet on that evening. All participants in each contest must be in Las Vegas on Friday, March 4 to be eligible.

Sugar Factory American Brasserie will open its doors on Friday, March 4, with a star-studded grand opening. Celebrities in attendance will include: Kim Kardashian, Holly Madison, Mel B, David Arquette, Bella Thorne and more.

Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now endorsing their very own Couture Pops, and are just part of the buzz that has made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more. The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory will celebrate the grand opening of its flagship location at Paris Las Vegas on Friday, March 4. For more information please visit www.SugarFactory.com and follow on Twitter at www.twitter.com/SugarFactory.

Paris Las Vegas brings the romance and excitement of the European City of Lights to the heart of the Las Vegas Strip. The passion and sophistication of Paris Las Vegas transports guests to Europe's most romantic city. From its dramatic 50-story replica of the Eiffel Tower to authentic architectural reproductions, Paris Las Vegas is a romantic, exciting destination for anyone looking to get away. The resort features elegant décor, European-inspired boutiques and a distinctive array of fine cuisine. Singer-songwriter and entertainment icon Barry Manilow performs in the Paris Théâtre as the resort’s headliner. The property boasts 181,000 square feet of convention space, 2,900 hotel rooms/suites, and an 85,000 square feet casino. For more information visit www.parislasvegas.com. Find Paris Las Vegas on Facebook www.facebook.com/parisvegas and follow on Twitter www.twitter.com/parisvegas.