Guests Enjoy Four-Course Dinner on Famed Las Vegas Strip on Saturday, Dec. 31

LAS VEGAS – As 2011 comes to a close, revelers will flock to the neon lights of Las Vegas to celebrate the New Year and Sugar Factory American Brasserie at Paris Las Vegas plans on making the night as sweet as can be. The enticing eatery, which is located at the very heart of Las Vegas Blvd., will feature dining and drink packages that will kick off the last night of the year.

The French-inspired venue’s Executive Chef, Michael Sellmann, has created an indulgent prix-fixe menu for New Year’s Eve. The special NYE fare will feature a first course of creamy artichoke spinach dip, bruschetta or Maryland blue crab cakes, followed by a crisp mixed green salad with roasted tomatoes, English cucumbers and Champagne vinaigrette. The main course will tempt diners with choices of roasted chicken with lemon risotto, pan-seared Pacific salmon, an Angus filet paired with an Australian lobster tail or Mediterranean rigatoni.

As a final sweet surprise, Sugar Factory has created a beautiful and glitzy dessert sampler – perfect for satisfying any sugar craving. This decadent dessert will feature glamorous “Couture” cake pops, glitter cupcakes and perfectly posh silver and gold chocolate truffles. The celebratory dinner will also include a Champagne toast to 2012 and all the sweet possibilities the New Year will bring.

Sugar Factory American Brasserie New Year’s Eve dinner package will be available at two different dining locations within the venue – main room or patio seating. The main room option, priced at $125, will seat guests inside the eatery’s lush black, white and crystal chandelier-clad dining room, with unbeatable views of the celebration outside. The patio seating will allow guests to experience the memorable meal while perched right off the Las Vegas Strip, immersed in all of the action, priced at $250 per person.

For guests who’d like to start their NYE celebration at dinner, Sugar Factory American Brasserie will also offer an unlimited cocktail package, in addition to the dining options. This package will feature Salmon Creek wines, Pol Remy Brut Champagne, Cruzan, Jack Daniels, Skyy and various domestic and draft beers, priced at $100 per person.

New Year’s Eve seating is extremely limited. Guests who wish to ring in 2012 at the sweetest spot on the Strip must book their reservations immediately. Reservations may be made by email, with manager Roland Paz, at roland.paz@sugarfactory.com. All guests wishing to dine on New Year’s Eve, must submit a reservation form with a credit card authorization for deposit. Form can be found online at www.sugarfactory.com/index.php/yum/brasserie. All reservations must be made via email and are based on a first come, first serve basis.

Sugar Factory American Brasserie has proved to be the hottest new spot on the Strip, loved by locals and tourists alike. Hollywood favorites have always had a soft spot for this decadent destination, with Tinsel Town’s favorites dining in, such as Kim Kardashian, Drake, Holly Madison, Brody Jenner, Nicki Minaj, Kourtney Kardashian, Charlie Sheen, Eva Longoria, Nick Cannon, Ke$ha and many more. With faces like these popping up at a moment’s notice, patrons have the chance to make their experience at Sugar Factory, even sweeter than imagined.

Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now endorsing their very own Couture Pops, and are just part of the buzz that has made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more.

The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino and Paris Las Vegas. For more information please visit www.SugarFactory.com and follow on Twitter at @SugarFactory.

Paris Las Vegas brings the romance and excitement of the European City of Lights to the heart of the Las Vegas Strip. The passion and sophistication of Paris Las Vegas transports guests to Europe's most romantic city. From its dramatic 50-story replica of the Eiffel Tower to authentic architectural reproductions, Paris Las Vegas is a romantic, exciting destination for anyone looking to get away. The resort features elegant décor, European-inspired boutiques and a distinctive array of fine cuisine. Singer-songwriter and entertainment icon Barry Manilow performs in the Paris Théâtre as the resort’s headliner. The property boasts 181,000 square feet of convention space, 2,900 hotel rooms/suites, and an 85,000 square feet casino. For more information visit www.parislasvegas.com. Find Paris Las Vegas on Facebook www.facebook.com/parisvegas and follow on Twitter www.twitter.com/parisvegas.