LAS VEGAS (May 2012) – This spring, Michelin Star Chef Gordon Ramsay opens his brand-new Gordon Ramsay Steak - his first Las Vegas restaurant located in the heart of the picturesque Paris Las Vegas resort.  As with Chef Ramsay’s U.K. restaurants already utilizing SmartCellar including Bread Street Kitchen; Maze; Maze Grill and Gordon Ramsay at Claridge’s, this newest hotspot will be his first U.S. restaurant to offer the easy-to-navigate, touch screen system developed by Incentient and delivered via an Apple iPad™.  With SmartCellar, restaurant menus are brought to life for customers in a compelling, interactive format using proprietary software offering the opportunity for boundless content delivery and customization. 





At Gordon Ramsay Steak, guests will be able to peruse the restaurant’s vast wine and spirits collection at the touch of a fingertip with SmartCellar.  New functionalities including menus will be rolled out later in the year.  The new restaurant will have 20 iPads.  




“We congratulate Chef Ramsay on this most recent addition to his incomparable, worldwide restaurant empire,” says Patrick J. Martucci, chairman and CEO, Incentient.  “Of course, we’re gratified by his continued satisfaction the SmartCellar system and pleased to see it debut in yet another Gordon Ramsay establishment.”




Added Ramsay, “There’s no better way to enrich our patrons’ visit to our restaurants than by offering the attractive, fully interactive and completely irresistible SmartCellar.  Give them one of these iPads and they instantly become more knowledgeable about their selections and more engaged in their entire epicurean experience.”




Gordon Ramsay Steak will be a fresh, high-energy dining environment that playfully transports guests from Paris to London.  Set within the Paris casino, which is whimsically modeled after the "City of Lights," the restaurant design will celebrate Chef Ramsay and the city of London, where he lives.  This innovative concept will reflect edgy, exciting and bold designs and will bridge the resort’s Parisian theme with Ramsay’s British heritage.  A prefect synergy as Ramsay’s early education took place in the Paris kitchens of famous Michelin Star Chefs such as Guy Savoy and Joël Robuchon.  San Francisco based EDG Interior Architecture + Design, which previously created designs for Rao’s and Bradley Ogden restaurants at Caesars Palace, will spearhead the design. 




For more information about additional locations currently utilizing Incentient products, go to  For more information about Gordon Ramsay Caesars Entertainment and its collection of resorts around the country, go to