LAS VEGAS – Temperatures will rise at PBR Rock Bar & Grill, and it’s not because the scorching summer heat is rapidly approaching. PBR Rock Bar will launch its new monthly event, Playmate Bull Riding, on Thursday, May 26, to kick-off the Memorial Day Weekend festivities with February 2010 Playboy Playmate, Heather Rae Young.

Memorial Day Weekend will mark the debut of a new monthly event hosted by a new Playboy model each month. Ladies are encouraged to compete and challenge the mechanical bull wearing bikinis. The winner will get a $200 bar tab, $100 for second place and $50 for third. Prizes are subject to change based on audience participation.

PBR Rock Bar & Grill is the latest spot to hit Las Vegas offering beers, bulls and plenty of babes in its sprawling, 16,800-square-foot venue. Open seven days a week from 9 a.m. until the early morning hours, PBR Rock Bar & Grill offers guests hearty, American comfort food and barbeque around the clock. Beautiful babes and bad ass bull riders are dared to attempt to defy gravity on PBR Rock Bar & Grill’s daunting, hydraulic mechanical bull.

Located at the center of the world-famous Las Vegas Strip at Miracle Mile Shops at Planet Hollywood Resort & Casino, PBR Rock Bar & Grill’s expansive, 3,000-square-foot patio gives patrons a front-row seat to all of the action. Complete with 105 wall-to-wall high-definition televisions, PBR Rock Bar & Grill provides sports enthusiasts with the perfect game-day retreat. For more information, call 702.750.1685 or visit www.pbrrockbar.com.