LAS VEGAS, Mar. 23, 2005 - In celebration of the 2005 World Series of Poker, the Rio All-Suite Hotel & Casino launches the first annual World Series of Poker (WSOP) Consumer Retail Show July 6-9, 2005.

Hosted in the Rio's 55,000 square foot Pavilion Convention Center, The WSOP Consumer Retail Show will provide a unique opportunity for poker fans and poker lifestyle companies to join forces under one roof during the world's richest sporting event, the $10,000 buy-in, no-limit, World Series of Poker Texas Hold em Championship.

The WSOP Consumer Retail Show is the first of its kind and will enable poker enthusiasts to learn about, experience and purchase many of the latest products that fit the lifestyle of the poker aficionado.

With approximately 6,000 players entering this year's World Series of Poker and more than 5,000 hotel rooms between Harrah's Las Vegas and the Rio, vendors can expect their products to reach more than 15,000 consumers during the four day show.

The World Series of Poker is the single most prestigious gambling event anywhere, and we are thrilled to be able to add this consumer retail experience to the lineup as we welcome the tournament to the Rio, said Marilyn Winn, senior vice president and general manager of Rio. No serious poker player or fan can afford to miss this one-of-a-kind WSOP Consumer Retail Show that we expect will feature more than 240 fantastic poker lifestyle vendors.

In addition, throughout the four-day retail show, the Rio will host informal question and answer segments with some of poker's most renown and respected stars on the Pavilion stage.

The 36th annual World Series of Poker will begin June 2 at the Rio, which will host all but the final two days of the tournament. The event's final two days, July 14 and July 15, will be played at the Horseshoe in downtown Las Vegas, which has been home to the tournament since its inception.

For more information on the 2005 WSOP Consumer Retail Show or to reserve a booth call (877) 367-9767 or log-on to www.worldseriesofpoker.com/consumershow.

Various subsidiaries of Harrah's Entertainment, Inc. own or manage 27 casinos in the United States, primarily under the Harrah's and Horseshoe brand names. Founded 67 years ago, Harrah's Entertainment is focused on building loyalty and value with its valued customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

Additional information about Harrah's Entertainment is available at www.harrahs.com.