Register Now for the March 13-14 Extreme Stair Climb Event


Las Vegas, Nev. – February 26, 2010 – Stratosphere Hotel & Casino will once again support the efforts of the American Lung Association of Nevada as sponsor of the second annual “Scale the Strat” extreme stair climb on Saturday, March 13 and Sunday, March 14. Last year’s event attracted 111 participants from across the United States and raised over $80,000 to help prevent lung disease and promote lung health in Nevada.

“The inaugural event last year was a huge success and raised much needed funds and awareness for the American Lung Association here in Nevada. The enthusiasm of the participants and also our own employees was incredible and I am confident that this year’s event will be even better,” said CEO Frank Riolo of American Casino & Entertainment Properties.

Known as a “vertical road race,” stair climbs have become a signature fundraising event for the American Lung Association. Held in prominent skyscrapers across the country, climbers race to the top floor individually or in teams, competing for fastest times and most fundraising dollars. The events are also popular with firefighters as climbing stairs is part of their standard and rigorous training. In fact, a firefighter from Seattle raced the 108 floors and 1,455 steps of the Stratosphere in seven minutes, 32 seconds to win bragging rights last year.

“Las Vegas is a famous destination and the Stratosphere is a famous Las Vegas icon,” said ALAN Executive Director Allison Newlon Moser. “We already have climbers registered from many states. Much as athletes from all over the world travel to marathons like Iron Man Triathlon in Hawaii or the Boston Marathon, the stair climb is becoming a popular destination for athletes, fitness buffs and corporate teams across the country.”

The Stratosphere Hotel & Casino is offering great room rates for “Scale the Strat” weekend from Friday, March 12 through Sunday, March 14. Call 1-800-99-TOWER, call code “Scale” to book a room or visit www.StratosphereHotel.com/packages.

The event is limited to the first 400 participants 21 years of age or older. The qualifying event will be held on Saturday, March 13, starting at 11 a.m. with the top 50 fastest climbers competing on Sunday, March 14 for the ultimate “Climb-Off.” A second qualifying event will be added on Saturday if necessary. Registration is $50, and climbers are also asked to make a minimum fundraising pledge of $250 to the American Lung Association. Proceeds go to promote lung health and combat lung disease. The ALA provides online support and personal fundraising coaching to help climbers achieve their fundraising goal. Event sponsor Anthem Blue Cross and Blue Shield is providing online training and fitness tips. Detailed event and registration information can be found at www.scalethestrat.com.

The Stratosphere Hotel & Casino is located at 2000 Las Vegas Boulevard South. For more information, call 702-380-7777 or toll free at 1-800-99-TOWER (998-6937) or visit www.StratosphereHotel.com.

ALAN has been improving the lives of Nevadans since 1916 when it was founded as the Nevada Tuberculosis Association to combat the devastating disease of tuberculosis (TB). Although the focus of the organization has changed due to its successful work in almost completely eradicating TB, ALAN has remained constant in the fight against lung diseases and the promotion of lung health. Lung disease is the fourth leading cause of death in America and ALAN is often the first point of contact for individuals with lung disease. ALAN provides practical help and education to people living with asthma, emphysema, and other lung diseases, confronting this disease at the root level by educating kids about the dangers of smoking, providing smoking cessation programs, advocating for smoke-free environments, and working to reduce air pollution.