Iconic Las Vegas Attraction Introduces Campaign Inspired by New Marvel 4D Theater and Marvel Super Heroes Figures
 
LAS VEGAS (January 2014) – To honor men and women who devote their lives to helping make our world a better place, Madame Tussauds Las Vegas is announcing the “Everyday Heroes” campaign for 2014. Inspired by the world-famous Marvel super heroes, including figures currently on display in the Madame Tussauds Las Vegas attraction, as well as by the recent grand opening of its new Marvel Super Heroes 4D Experience, Everyday Heroes will honor specific real-life heroes one day each month during 2014.
Everyday Heroes from across the country will receive complimentary admission for themselves and $8 off regular pricing (child or adult) for up to three of their guests on their designated day when they present valid identification.
Everyday Heroes kicks off on Saturday, Jan. 25, when Madame Tussauds will recognize those working in the law enforcement field. A calendar of subsequent Everyday Hero honorees for the quarter is as follows:
Saturday, Feb. 22nd – Nurses 
Saturday, Mar. 22nd – Social Workers (in honor of World Social Workers Day March 19)
“We thought it an appropriate time with the recent addition of our new Marvel super heroes to honor our real, everyday super heroes who are making a difference in our communities,” says Rosita Chapman, general manager, Madame Tussauds Las Vegas.
The new Marvel Super Heroes 4D Experience at Madame Tussauds Las Vegas enables guests to see Thor, Iron Man, Captain America and Spider-Man save the world from destruction. For the first time, visitors can see, hear and feel the Super Heroes save the day. The opening of the theater marks the grand finale to the attraction’s multi-million dollar renovation. The all-new attraction now offers an array of show-stopping new interactive experiences and a selection of newly added A-list celebrities for every fan. With stunning renovations to seven uniquely themed rooms, together with the Marvel Super Heroes 4D Experience, the completely refurbished and redesigned attraction ushers guests into a series of unforgettable celebrity encounters.
In addition, Madame Tussauds Las Vegas offers not only the life-like, true-to-scale celebrities, but also numerous interactive experiences. Become part of Wolf Pack from “The Hangover” by visiting Bradley Cooper inside the infamous hotel room. Become an instant celebrity while sitting in the hot seat during a Jerry Springer taping. Take a place among NASCAR royalty next to Dale Earnhardt. Sing for Simon Cowell— but be ready to be critiqued—or just sing along with musical icons such as Katy Perry, Rihanna and Madonna. The Everyday Heroes for spring will be announced next month.

Madame Tussauds is open 365 days of the year and opens at 10 a.m. For more information, call (702) 862-7800 or go to www.MadameTussauds.com/LasVegas.

ABOUT MADAME TUSSAUDS LAS VEGAS
Madame Tussauds Las Vegas is ALL NEW! The interactive wax attraction is located on the Las Vegas Strip in front of the Venetian and features eight unique rooms including the amazing Marvel Super Heroes 4D Experience. Take pictures with life-like wax figures of your favorite celebrities and show friends back home you hung out with the stars while in Las Vegas! Step into the movies with Will Smith, pose for paparazzi with Lady Gaga, relive a crazy Vegas night with Bradley Cooper and fight crime alongside Nick Fury.
 
ABOUT MERLIN ENTERTAINMENTS
Merlin Entertainments is the leading name in location-based, family entertainment and has seen dynamic growth over the last five years. Europe’s Number one and the world’s second-largest visitor attraction operator, Merlin now operates 99 attractions, eight hotels/three holiday villages in 22 countries, across four continents. The company delivers memorable and rewarding experiences to its 54 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 22,000 employees.
In the United States, Merlin has 19 attractions including two stunning LEGOLAND Resorts – LEGOLAND Florida with its Water Park and LEGOLAND California theme park with Water Park, SEA LIFE aquarium and exciting new hotel; Madame Tussauds celebrity wax attractions in New York, Washington D.C., Las Vegas and Hollywood; LEGOLAND Discovery Centers in Chicago; Dallas/Fort Worth; Kansas City Missouri; Atlanta, Georgia; and Westchester, New York and SEA LIFE aquariums in Phoenix, Arizona; Kansas City, Missouri; Dallas/Fort Worth; and the Mall of America in Minneapolis - underlining the company’s position as the world’s biggest global aquarium operator. 

ABOUT MARVEL ENTERTAINMENT, LL
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 5,000 characters featured in a variety of media more than 70 years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.Marvel.com.