Redefining Retail on the Las Vegas Strip

LAS VEGAS, NEVADA (October 20, 2010) – With the opening of The Cosmopolitan of Las Vegas on December 15, 2010, the resort will unveil a boutique collection, a thoughtfully curated line-up of avant-garde boutiques and youthful brands known for their singular personality and fresh sense of style.

“The boutiques at The Cosmopolitan of Las Vegas are a new way of approaching retail in Las Vegas,” says John Unwin, CEO, The Cosmopolitan of Las Vegas. “Retail in the city has become expected but our thoughtful merchandising and unique mix is specifically curated for the brand and unlike anything that has come before it. The experience at the boutiques is an extension of our commitment to creating a sense of discovery for the guest.”

The eclectic retail environment sets the stage for a tangible experience that invites guests to explore, discover and engage with each distinct brand. In a city known for its first-class shopping, this editorial mix of unique-to-the-market retailers combined with an inspiring venue will provide a retail concept like no other on the Las Vegas Strip – the perfect fusion of fashion, lifestyle, beauty, and design with a broad range of price point.

The Cosmopolitan of Las Vegas will feature nearly 36,000-square-feet of retail space including a collection of nine luxury boutiques with a youthful, modern sensibility. Stores include:

ALLSAINTS SPITALFIELDS – British brand AllSaints is acclaimed for its collection of vintage inspired, sharp edge and directional designed apparel. Offerings range from graphic tees, knitwear jersey, dresses, denim, leather, tailoring and accessories for men, women and children. AllSaints currently has a portfolio of over 70 stand alone stores and 70 concessions worldwide.

BECKLEY – The Beckley Experience is synonymous with luxury lifestyle and provides unparalleled client services such as personal shoppers, stylists, tailors, highly trained staff, and a relaxed atmosphere. The boutique features women’s ready to wear, evening wear, lounge wear, accessories and shoes from top designers as well as emerging industry talent.

CRSVR Sneaker Boutique – CRSVR (pronounced crossover) Sneaker Boutique specializes in limited edition sneakers and men's & women's casually dressed up fashion. Originally based in Santa Barbara, CA and co-owned by Las Vegas' most well known resident DJ, DJ Vice, CRSVR also features live in-store DJs, a Beats by Dre listening station, and distributes CDs to guests with every purchase. Featured brands will include: Nike (Tier zero) Footwear, Nike Sportswear, Supra Footwear, Native Footwear, The Hundreds, Five Four Clothing, And Still La Brea, Brixton, Krew, SLVDR, Shwood Eyewear, G-Shock, and Beats by Dre headphones.

DNA2050 – The one stop shop for the ultimate denim fit, style, and trend, DNA2050 is a boutique chain offering a unique and contemporary way to shop for a favorite pair of jeans and accessories. Inside the shop, the selection of denim represents today's most well-known premium brands, as well as today's rising stars in the denim world. Evocative and expressive, the collections represent the latest trends seen in men and women’s fashion. DNA2050 stays on the pulse of new names in ready-to-wear fashion.

DROOG – Droog started in 1993 as a statement on design, a no-nonsense, down to earth mentality. A unique way of thinking has defined the conceptual design company and has played a role in defining Dutch design internationally. Droog stands for a luxury of content and experience that change perspective on daily life—whether it is authenticity, humor, slowness, engagement, or nature, the abundance of what is scarce becomes a true luxury.

MOLLY BROWN’S SWIMWEAR – Molly Brown’s Swimwear features high-end specialty swimwear and apparel. For more than 30 years Molly Brown’s has been on the cutting edge of designer swimwear. Known for unmatched product and personal service the brand represents the most unique styles and the highest quality products.

RETROSPECS & Co – RetroSpecs & Co preserves and shares the revolutionary designs and unparalleled quality of early modern eyewear manufactured during the 1870s - 1970s. RetroSpecs caters to clients who appreciate unique and precious eyewear fabricated by exacting old world standards. Each Retrospecs piece is registered to guarantee its authenticity.

SKINS 62 COSMETICS – SKINS 62 Cosmetics actively pursues the best in skin care products, offering those brands known for passion in craftsmanship. SKINS 62 Cosmetics tells the story of each product through retail-theater, ensuring a unique collection of aspirational yet accessible fragrances, distinctive skin and hair care products, home fragrance accessories, and beauty treatments.

STITCHED – STITCHED is a lifestyle destination for gentlemen with discerning tastes and unique sensibilities combining classic and contemporary style, with an irreverent twist. The store features menswear, jewelry, accessories and celebrity collaboration items. Clients will be able to create a bespoke ‘hand STITCHED life’ with garments personalized with their own name. Readyto-wear brands include George Esquivel, Jacks & Jokers, Rag & Bone, Cr8tive Recreation and Louis Stewart. Jeweler to the stars, Jason of Beverly Hills, will also be featured.

Situated at the heart of the Las Vegas Strip, The Cosmopolitan of Las Vegas is located at 3708 Las Vegas Blvd. South directly between CityCenter and Bellagio. The resort’s uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces The Cosmopolitan’s luxurious resort amenities include a 100,000 square foot casino; unique and eclectic boutiques; Sahra Spa & Hammam; three unique pool experiences; multi-level integrated nightclubs and 150,000 square feet of state-of-the-art convention and meeting space. Signature restaurants include: Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ça by Los Angeles Chef David Myers; Estiatorio Milos, by international restaurateur Costas Spiliadis; Holstein’s from Block 16 Hospitality; Jaleo and China Poblano restaurants by acclaimed Chef José Andrés; Scarpetta and D.O.C.G. by award-winning Chef Scott Conant; and popular steakhouse STK from The One Group and Chef Todd Miller.